A Bold Co Girl History
I started out as a college kid in 2015 with no idea what I wanted to do with a degree in Integrated Marketing Communications. Then, in 2016 I started to realize that I was pretty darn good at planning events, and kind of always had been. So, I Googled “how to become a wedding & event planner”, and Google told me I should get certified. I then found Lovegevity’s Wedding Planning Institute, which had a 4-day Seminar & Internship in Philly working a David Tutera Bridal Show. I just about peed my pants, girl, because guess who literally inspired me my whole teenage life?? David Tutera. So, you can bet your bottom dollar I saved up all my Rita’s money, got myself certified, and got a picture with David to boot.
The following semester I had a class (Which I can’t remember the name of to save my life) where our teacher had us pitch a business like we were on Shark Tank. Guess what business I pitched? Senner of Attention Events. Yeah, baby. At the time, I had no intention of actually launching my business a couple weeks later. I was originally thinking that I would get a job with an events company in Delaware and work my way up slowly, and THEN in 5-10 years start my own business. It wasn’t until I showed my family my college project, and they commented, “So, when are you launching?”, that I seriously considered making a go of it.
Two weeks later I launched my website and business and I was READY for the millions of clients and dollars to flood in. When they didn’t, I started to realize just what I’d gotten myself into. Not only was I hooked on the idea of being my own boss and being passionate about my job, but I was determined NOT to fail. I was on to the next brilliant idea- a friend of mine told me about the Delaware Perfect Wedding Guide (a publication advertising wedding vendors in Delaware), and I used some of my student loans to buy an ad spot and a table at a bridal show at Maple Dale Country Club. Through the DPWG, I made a lot of really awesome connections! I was still far from being this millionaire success story, but it was a start.
Over the next couple years, I honed my business through trial and error. I went through so many ideas, including hand-made party supply, wholesale party supply, baked goods, and much more. Then, I met Meghan Santana of Chicka Artistica Photography. She posted on Instagram that she wanted to meet up with fellow Boss Babes and collab. I had no idea what I wanted to do, but I reached out anyway. We agreed to meet at Chick-fil-A, and I literally thought of an idea on the car ride over. My idea was to have a bridal show, but not limited to the wedding industry. I wanted to have a vendor show, but with all the aesthetics and ambiance of a bridal show! I told Meghan, and she said, “Let’s do it!”. The Pop-Up Shop Party was born, and it was a HUGE learning experience for us both. Once again, tons of great connections were made.
That year I also introduced the #BossBabe Art Series, now called Audaciuex. This project raises money for the Safe Girls’ Home in West Africa. Read more about it here! It started off as graphic design on canvases, and slowly changed over time. The products have changed over the years, and ebb and flow with the demand for the product, but the goal has always been the same. From this, grew a love for calligraphy and hand-lettering! I started designing more products, and that’s where you see the Bold Co Girl shop today.
During that time, I also graduated with my Bachelor’s in Integrated Marketing Communications, worked at some awful jobs, worked at some cool jobs, and finally ended up as a Marketing Coordinator at a pole building company in Camden (where still am now)!
In January of 2019, I re-branded to The Bold Companies. This allowed all the things I do to live under the same roof. The name no longer included my maiden name, Senner, and was a nod to the change coming in June! I got married, and became Rachel Settle!
The Bold Co Girl has now grown to so much more than I could have ever imagined, and I’m so glad for the journey that brought me here. My ultimate goal is to inspire and empower women, in whatever way I can. Thank you for joining me on this journey, I can’t wait to see where else it leads!